From 2nd October 2023, Eurostar new brand identity will be deployed to help the company in its development.
Eurostar group has chosen an emblematic star as its symbol and new logo, inspired by the Etoile du Nord, the original train service linking Paris, Brussels and Amsterdam, and paying homage to the first Eurostar logo.
A sparkling animated graphic acts as a compass, symbolizing the brand's aim: to bring new opportunities to life, connecting people, places, businesses and cultures across borders.
To allow you to prepare any changes required to implement our new brand from 2nd October 2023, we can share a new brand asset pack.
Click here to send us a request.